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We've Rebranded

We've-Rebranded

Goodbye Frontline Green

Sometimes change is necessary. We’ve embraced the ‘Frontline Green’ for nearly 6 years and decided it’s time for a change. We’re forever moving with the times at Frontline Safety and wanted a modern, sharp logo and brand to support this. Don’t worry, we’ve not changed our name or any other aspect of our business. We’re still the same Frontline Safety you know and love. Here’s some of the reasons why we have decided to rebrand.

 

Why have we rebranded?

We wanted a brand identity that would reflect our purpose, our mission and our brand values. Our main purpose is to protect. To protect our customers, people and assets through our products and services. This is why we have the shield in our logo and this was something we wanted to carry forward to the new branding. The vibrant yellow and colour palette are eye-catching and strong and represent the type of industry we’re involved in.

See how our logo has progressed in the video below.

 

 

Having gone through a process of securing our brand values (empowerment, pursuit of excellence, integrity, commitment) we decided it was the right time to rebrand and find an identity to be proud of.

We’re delighted with the end results of a worthwhile rebrand process and hope you will embrace it as much as we have.

- Craig Robertson (Managing Director)

 

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