FRONTLINE SAFETY (UK) LIMITED COOKIE POLICY

Information About Our Use of Cookies

Last updated: July 2026 | Version 2.0

This Cookie Policy explains what cookies are, which cookies and similar technologies we use on our website, why we use them, and how you can manage your preferences. It should be read together with our Privacy Policy, which explains how we handle personal data more generally.

This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR), each as amended by the Data (Use and Access) Act 2025.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, remember your preferences, understand how sites are used, and support advertising. Some cookies are set by us (first party cookies) and some are set by third party services that appear on our pages (third party cookies). We also use similar technologies, such as pixels and local storage, and this policy covers those too.

How Consent Works on Our Site

We use a Consent Management Platform (CMP) provided by Usercentrics to ask for, record and store your cookie preferences. Essential technologies are always active because the site cannot function without them. All other categories are off by default and are only activated if you opt in.

Our CMP integrates with Google Tag Manager (GTM) and supports Google Consent Mode v2, which ensures that Google services on our site respect your choices and do not set cookies for measurement or advertising unless you have consented.

You can change or withdraw your consent at any time using the Cookie Settings link in the footer of every page. The consent panel also shows the current, definitive list of technologies used on our site, including the cookies each one sets and their storage durations.

1. Essential

These technologies are required for the core functionality of our site and are always active.

Service	Purpose
Website platform (PHPSESSID)	Maintains secure session state, keeps you logged in and remembers your basket. Expires when you close your browser.
Usercentrics Consent Management Platform	Stores your consent choices so we can respect them on future visits and demonstrate compliance.
JSDelivr / gstatic.com	Load essential static assets like JavaScript libraries and fonts so pages display correctly.
Google Syndication	Supports the delivery of embedded Google content on our pages.

2. Functional

These technologies enable enhanced functionality and help us measure and improve how the site performs. If you do not opt in, some features may not work fully.

Service	Purpose
Cloudflare	Security and performance services that distinguish genuine visitors from automated traffic and protect the site against attacks. Its __cf_bm cookie is short-lived (around 30 minutes).
LiveChat, tawk.to	Enable customer support chat tools and remember your chat session.
Google Tag Manager	Manages the loading of other tools on the site in line with your consent choices.
Google Fonts, Google AJAX, jQuery	Improve load speed and visual rendering across browsers.
reCAPTCHA	Protects our forms against spam and automated abuse.
YouTube Video, Google Play	Allow viewing of embedded video and app content. These services may set cookies when you interact with embedded content.
Gravatar	Displays user profile images in review or comment sections.
Equally AI	Provides accessibility features to help all visitors use our site.
Stripe	Supports secure payment functionality where embedded payment elements appear on the site.

3. Marketing

These technologies are used to deliver relevant advertising, measure the effectiveness of our marketing, understand how our site is used, and support our sales activity. They are only set if you opt in.

Service	Purpose
Google Analytics	Collects data on usage and traffic, such as pages visited and how you reached the site, to help us improve it. Its main cookie (_ga) lasts up to 2 years. Opt out of Google Analytics
Google Ads / DoubleClick Ad / Conversion Linker	Deliver personalised advertising and measure conversion actions from our ads. DoubleClick's IDE cookie lasts up to 13 months.
Microsoft Advertising Remarketing	Enables remarketing and conversion tracking from Microsoft platforms. Its MUID cookie lasts up to 13 months.
LinkedIn Insight Tag & Plugin	Track business engagement and enable campaign measurement on LinkedIn.
Twitter Advertising	Measures and personalises ad performance and engagement on X (Twitter).
Klaviyo	Supports our email and SMS marketing, including recognising subscribers who return to the site and enabling features such as abandoned basket reminders. Its __kla_id cookie lasts up to 2 years.
Snitcher	Identifies the business or organisation a visit originates from by matching IP addresses against a company database, so our sales team can follow up with relevant organisations. It does not identify individual consumers. Sets a cookie named SNID (up to 2 years) to distinguish between visitors on the same network. See the business visitor identification section of our Privacy Policy for more detail.
Leadinfo	A business visitor identification service that, like Snitcher, identifies the organisations visiting our site to support our sales activity.
Salesfire	Delivers on-site overlays and personalised experiences to support conversion.
Doofinder	Powers our site search and tracks search interactions to give us product engagement insights.
Reviews.io	Collects and displays customer reviews for social proof and trust-building.

How Long Do Cookies Last?

Cookies last for different lengths of time depending on their purpose. Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period, ranging from a few minutes to up to 2 years for some services, or until you delete them. The exact name, provider and storage duration of every cookie used on our site is listed in the Cookie Settings panel, which is kept up to date automatically.

Your consent preferences themselves are stored so that we do not have to ask you on every visit. We will ask you to renew your consent periodically, or sooner if we make significant changes to the technologies we use.

Managing Your Preferences

You can update or withdraw your cookie preferences at any time using the Cookie Settings link found in the footer of every page. You can also manage or delete cookies through your browser settings. Most browsers let you refuse some or all cookies, or alert you when a website tries to set one. If you block essential cookies, parts of our site, such as the basket and checkout, may not work.

External Resources

Changes to This Policy

We keep this policy under review and will update it when the cookies or services we use change. Any changes will be posted on this page.

Contact

If you have any questions about our use of cookies, contact us at [email protected] or write to Frontline Safety (UK) Limited, 200 Old Dalmarnock Road, Glasgow, G40 4DW.

INFORMATION ABOUT OUR USE OF COOKIES

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and our provision of goods and services to you.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

The cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie	Name	Purpose	More information
PHPSESSID	Session State Cookie	This cookie is essential for our site to allow you to use our site in a way that makes your browsing experience more convenient	More information about Cookies can be found at: www.allaboutcookies.org
__utma	Google Analytics	Identifying Unique Visitors Each unique browser that visits a page on our site is provided with a unique ID via the _utma cookie. Thus, if a person interacted with our website using both Firefox and Internet Explorer, the Analytics reports in most cases will track this activity under two unique visitors. Similarly if the same browser were used by two different visitors, but with a separate computer account for each, the activity would be recorded under two unique visitor IDs. On the other hand, if the browser happens to be used by two different people sharing the same computer account, in most of the cases one unique ID is recorded, even though two unique individuals accessed the site.	More information on Google Analytics Cookies can be found here
__utmb __utmc	Google Analytics	Determining Visitor Session The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the user initiates the start of a new session. See the Session article in the Google Analytics Help Center for a detailed definition and a list of scenarios that end a session	More information on Google Analytics Cookies can be found here
__utmz	Google Analytics	Tracking Traffic Sources & Navigation When visitors reach our site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in a cookie. The parameters in the cookie value string are parsed and sent in the GIF Request (in the utmcc variable). The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page view to our site; thus it is used to determine visitor navigation within our site	More information on Google Analytics Cookies can be found here
__utmv	Google Analytics	Custom Variables Google Analytics uses this cookie to track and report on custom variables. In a typical use case, this method may be used to segment our website visitors by a custom demographic that they select on our website (income, age range, product preferences).	More information on Google Analytics Cookies can be found here

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire after [30 days].